CreativeMind

*Updated Resume

Danielle M. Parker

Education          

Roosevelt University – Masters of Science in Integrated Marketing Communications, 2010

Bradley University – Bachelor of Science in Marketing, 2002

Professional experience

Freelance                                                                           Oct 2011 – Current

      Write press releases, bios, blog posts and other creative copy

      Social media engagement à @kyndafly Twitter Account, kyndafly.tumblr.com Tumblr Blog

      Blog management (schedule posts, write posts, research for daily posts)

      Edit documents

      Branding consultations (marketing plans, social media plans, etc.)

 Universal Beauty Products – Brand Manager (temporary)                June 2012 – Sept 2012                                                                              

      Developed Strategic Marketing Plan                                                                             

      Developed tactical plans/programs for specific brands

      Developed Online Marketing Strategy and managed social media efforts for assigned brands

      Conducted research for various projects

      Coordinated packaging details for product lines

      Drafted product pitches for online and print media outlets

High Style Marketing –Marketing Specialist                                      Sept 2010 – Oct 2011

      Developed branding and social media strategies for clients using Twitter, Facebook and YouTube

      Conducted research on various marketing strategies to develop media proposals and increase business development

      Coordinated Common Ground Foundation charity event: handled invite list, increased event attendance with email marketing, handled media check-in for red carpet access, and worked with media during event

      Created media lists and organized press clippings and media placements

      Wrote and edit press releases, business proposals, & various marketing communication materials such as: bios, media alerts, and website copy

      Conducted client research such as competitive analysis to determine branding and marketing strategies for new clients

      Managed administrative tasks including office organization

StyleAdmirer.com – Writer                                                                   Dec 2009 – June 2010

      Wrote 300-500 word articles about fashion trends, designer and boutique snapshots, and conducted interviews on the latest fashion trends and fashion news

AKIRA – Marketing and PR Intern                                                      Nov 2009 – May 2010

      Developed media lists and organized client press books

      Drafted media pitches and press releases for fashion accounts

      Developed branding and client analysis reports

      Provided event production and behind-the-scenes assistance at AKIRA fashion show events

Alpaytac Marketing – Junior Account Executive                                   Mar 2009 – Oct 2009

      Secured placements in print and online media: Paula Deen’s Christmas, Pink Magazine, YankoDesign.com, Gadling.com

      Drafted media pitches and press releases for various client accounts

      Pitched news daily to media: newspaper, magazine, and online outlets

      Participated in client brainstorm sessions to develop marketing strategies

      Conducted research for client-based projects, including competitive analysis to determine strategic direction

      Built and managed client media lists using Cision

The Grossman Group – Marketing Intern                                            Sept 2008 – Dec 2008

      Coordinated business event generating $120,000 in revenue through multi-channel marketing

      Managed speaking engagement opportunities for Company CEO

      Prepared various materials through printing, laminating, binding, wire-biding for client meetings and planning sessions

      Utilized written communications skills to create engaging copywriting for marketing materials

Danielle Parker                                                                                      2      

Medix Systems Consultants – Sales and Marketing Coordinator            Feb 2007 – Dec 2007

      Coordinated activities for website redevelopment project

      Utilized relationship building skills to enhance client interactions in coordinating sales meetings and product demonstrations with potential clients

      Drafted and designed layout of newsflashes for clients; newsflashes present new product or service information for customers: Microsoft Vista Support, Payer ID Changes

      Drafted RFPs to assist in business development for existing and future clients.

      Created marketing collateral (generated copy and designed layout) used in capabilities packets

Accomplishments

      Case Study: “Leveraging the Marketing Mix for Success: A Case Study of Jameson Irish Whiskey” published in Roosevelt University’s Perspectives 2011 Publication

      Member of winning team for capstone class IMC campaign competition for ESPNChicago.com

      Bless the Baby – Weekly Newsletter

Technical proficiencies

Wordpress, Prezi (The Zooming Presentation Editor), HootSuite, Tumblr, Mail Chimp, Constant Contact, Twitter, Facebook, Google Analytics

Mac and PC proficient; Microsoft Word, PowerPoint, Excel, Publisher

Why You Need Me On Your Team

I am that “pop” of color in an otherwise monotonous outfit (the bright pink shirt work with your all gray suit, if you will). I’m what makes the look more fun and complete. I’m who you need on your team, to add a “pop” of color, complete with fresh ideas and a very interesting perspective. I’m that new flavor that makes your typical day-to-day that much more exciting!! Because, life is better with color and we all need a little color in our lives…

Updated - Danielle Parker Resume

Danielle M. Parker

Education          

Roosevelt University – Masters of Science in Integrated Marketing Communications, 2010

Bradley University – Bachelor of Science in Marketing, 2002

Professional experience

Freelance                                                                           Oct 2011 – Current

      Write press releases, bios, blog posts and other creative copy

      Social media engagement à @kyndafly Twitter Account, kyndafly.tumblr.com Tumblr Blog

      Blog management (schedule posts, write posts, research for daily posts)

      Edit documents

      Branding consultations (marketing plans, social media plans, etc.)

 Universal Beauty Products – Brand Manager (temporary)                June 2012 – Sept 2012                                                                              

      Developed Strategic Marketing Plan                                                                             

      Developed tactical plans/programs for specific brands

      Developed Online Marketing Strategy and managed social media efforts for assigned brands

      Conducted research for various projects

      Coordinated packaging details for product lines

      Drafted product pitches for online and print media outlets

High Style Marketing –Marketing Specialist                                      Sept 2010 – Oct 2011

      Developed branding and social media strategies for clients using Twitter, Facebook and YouTube

      Conducted research on various marketing strategies to develop media proposals and increase business development

      Coordinated Common Ground Foundation charity event: handled invite list, increased event attendance with email marketing, handled media check-in for red carpet access, and worked with media during event

      Created media lists and organized press clippings and media placements

      Wrote and edit press releases, business proposals, & various marketing communication materials such as: bios, media alerts, and website copy

      Conducted client research such as competitive analysis to determine branding and marketing strategies for new clients

      Managed administrative tasks including office organization

StyleAdmirer.com – Writer                                                                   Dec 2009 – June 2010 

      Wrote 300-500 word articles about fashion trends, designer and boutique snapshots, and conducted interviews on the latest fashion trends and fashion news

AKIRA – Marketing and PR Intern                                                      Nov 2009 – May 2010

      Developed media lists and organized client press books

      Drafted media pitches and press releases for fashion accounts

      Developed branding and client analysis reports

      Provided event production and behind-the-scenes assistance at AKIRA fashion show events

Alpaytac Marketing – Junior Account Executive                                   Mar 2009 – Oct 2009

      Secured placements in print and online media: Paula Deen’s Christmas, Pink Magazine, YankoDesign.com, Gadling.com

      Drafted media pitches and press releases for various client accounts

      Pitched news daily to media: newspaper, magazine, and online outlets

      Participated in client brainstorm sessions to develop marketing strategies

      Conducted research for client-based projects, including competitive analysis to determine strategic direction

      Built and managed client media lists using Cision

The Grossman Group – Marketing Intern                                            Sept 2008 – Dec 2008

      Coordinated business event generating $120,000 in revenue through multi-channel marketing

      Managed speaking engagement opportunities for Company CEO

      Prepared various materials through printing, laminating, binding, wire-biding for client meetings and planning sessions

      Utilized written communications skills to create engaging copywriting for marketing materials

Danielle Parker                                                                                      2      

Medix Systems Consultants – Sales and Marketing Coordinator            Feb 2007 – Dec 2007

      Coordinated activities for website redevelopment project

      Utilized relationship building skills to enhance client interactions in coordinating sales meetings and product demonstrations with potential clients

      Drafted and designed layout of newsflashes for clients; newsflashes present new product or service information for customers: Microsoft Vista Support, Payer ID Changes

      Drafted RFPs to assist in business development for existing and future clients.

      Created marketing collateral (generated copy and designed layout) used in capabilities packets

Accomplishments

      Case Study: “Leveraging the Marketing Mix for Success: A Case Study of Jameson Irish Whiskey” published in Roosevelt University’s Perspectives 2011 Publication

      Member of winning team for capstone class IMC campaign competition for ESPNChicago.com

      Bless the Baby – Weekly Newsletter

Technical proficiencies

Wordpress, Prezi (The Zooming Presentation Editor), HootSuite, Tumblr, Mail Chimp, Constant Contact, Twitter, Facebook, Google Analytics

Mac and PC proficient; Microsoft Word, PowerPoint, Excel, Publisher

Press Release Writing Sample

BREAK UP TO MAKE UP WITH THE THIRD INSTALLMENT OF THE “LOVE IS…” MIXTAPE SERIES 

DJ Jay iL puts together another masterpiece that truly depicts the emotions we go through in love, this time focusing on “The Make-Up” 

CHICAGO, IL (February 14, 2012) – Love is in the air, literally, as today is February 14^th, Valentine’s day, and no better day for the release of “Love Is” :: The Make-Up, the third installment in the “Love Is” mixtape series by Jay iL. The series kicked off with the “Love Is” :: Valentine’s Day, followed up by “Love Is” :: The Break-Up. Each mixtape takes the listener on a journey of emotions one experiences during stages of love, love lost, and love found again. 

The mixtapes feature various artists from hip-hop, R&B and adult contemporary musical genres, representing the diverse musical taste of Jay iL. Listeners will also find interludes sprinkled throughout that perfectly match the topic at hand. No matter what the current state of one’s love life is, it is easy to vibe with these mixtapes and appreciate the journey Jay takes you on. 

Motivated by his love of hip-hop and his desire to simply play good music, Jay continues to hone his skills as a DJ, “I just wanna do good business and play records…I’ll just keep practicing and try to put out dope mixtapes.” As Chicago is notoriously recognized as a tough city to make it and receive well deserved recognition, Jay continues to push forward, stating “It’s hard getting people to pay attention here, if I can make it here, I can make it anywhere.”

Jay reps the city well, through his mixtapes (The “Love Is” series and others available for download at www.illanoise.net), his affiliations with corporate clients (St. Claire Vodka, Don Julio, Red Bull and others) and of course rocking parties at some of Chicago’s hottest nightlife venues.  

Partygoers can check out DJ Jay iL throughout the week at the following locales:

Thursday’s

The Social

Featuring the hottest hip-hop

Lumen 

839 W. Fulton Market

Fridays

Good music with good people

7 Ultra Lounge

1270 N. Milwaukee

Saturday’s

CLASSIC Saturday Nights

Sawtooth

1350 W. Randolph

###

About DJ Jay iL

A Chicago native, DJ Jay iL is a product of the underground hip-hop scene, first dabbling as an emcee before deciding to focus on Dj’ing. He comes from humble beginnings, putting in hours of practice at K’s Music Lounge, a local hangout located at 47^th and Park in Chicago. From starting out dj’ing parties at the UIC Circle campus to spinning with his idol DJ Jazzy Jeff, Jay has paid his dues. He also has affiliations with various corporate brands, such as St. Claire Vodka (official DJ for the brand) and Don Julio (brand influencer).  Throughout his career, Jay has maintained a presence on the Chicago party scene, spinning at the hottest venues.

Bio Writing Sample - DJ Jay iL

From emcee to b boy, Jay iLLa has dabbled in many facets of hip-hop before realizing that his true calling is on the decks.  A product of the Chicago underground hip-hop scene, he was dubbed iLLaNOise by Chicago legend Twilite Tone during his emcee days, eventually settling on the moniker Jay iLLa once he gave up the mic for the turntables. After his participation in the Red Bull USA International 3Style Competition, he reinvented himself, now going by the name Jay iL. Motivated by his love of hip-hop, Jay is “The Illest DJ You’ve Never Heard,” citing Kid Capri and Twilite Tone as two of his biggest influences.

Shifting his focus to the art of being a DJ, Jay honed his skills at K’s Music, a local hangout located at 47^th and Park in Chicago.  Coming from humble beginnings, he put in hours of practice, paying his dues. He soon developed a cult following at the UIC Chicago Circle Campus DJ’ing at dorm room suite house parties. With momentum growing, Jay was able to climb the ranks of the Chicago elite, spinning for and with legends in the music industry, such as DJ Jazzy Jeff.

As his status on the Chicago nightlife scene rose, Jay iL secured highly visible corporate clients. He’s worked with Red Bull USA, Smirnoff, Don Julio, Heineken, Sony, and Sprite.  His work has included spinning at various events as well as participating in competitions. Jay represents Don Julio as a brand influencer, Dj’ing various events for the tequila brand, recently rocking the launch of Don Julio 70, the world’s first Anejo Claro. Jay iL has also taken part in the Heineken music series, spinning at Sony Music events for both J. Cole and Daniel Merriweather. Jay rocked the Smirnoff Masters of the Mix with DJ Scratch and DJ Clue. He is also a Sprite Green Tastemaker, which allowed him to represent the brand during its launch and the opportunity to rock an event with hip-hop legends, De La Soul.

In addition to corporate clients, Jay iL has spun for various celebrities. He’s rocked the birthday celebration for actress Tia Mowry and the album release party for recording artist Jeremih as the featured DJ for Sucka Free, a former weekly event. He also DJ’d an event at Enclave for Wade’s World Weekend, Dwyane Wade’s annual fundraising event in held in Chicago. He has also rocked with Fat Joe at The Shrine and for Kanye West as the host for an event at Soundbar. Additionally, Jay is the back up DJ for Naledge of Kidz N The Hall. He also collaborated with hip-hop blog Fake Shore Drive and Complex Magazine to create the Chicago’s Top 100 Mixtape, and received national exposure DJ’ing on MTV’s TRL NYE special.

As a Chicago nightlife scene veteran, Jay iL currently has residencies at Lumen (Thursdays), 7 Ultra Lounge (Fridays) and Sawtooth (Saturdays). He also has a standing monthly event, TGIFresh, hosted at Tantrik and other venues throughout the city. Jay is dedicated to his craft and his love for music is evident in his musical selection, often times breaking new songs months before they become popular. He has released six mixtapes, featuring both locally and nationally recognized artists. In addition, Jay has been featured in the Chicago Red Eye, Chicago Tribune, and HAS Magazine.

Click here to view bio at www.illanoise.net

Bio Writing Sample - The Dope Party Collective

The Dope Party, a collective of Night Life vets unite to fill the void on the Chicago party scene.  Terrell McDonald (Soundbar), Marcus Paskel (Soundbar), Diyez Washington (Tsar, YBar, Hearts) alongside two of the hottest DJs in the Midwest, Sean Mac and Vic Lloyd with socialites Marshall Paskel and Troy Real present you with “Visual Sedation”. Visual Sedation, or Social Opium truly depicts the scene at a Dope Party event, filled with the most eclectic crowd of partygoers at the most exclusive venues throughout the city.  Currently electrifying guests with the mid-month Monday night staple, The Dope Party is marking its territory on the Second City’s nightlife scene.

Actor Bio Writing Sample - Faux Pas Film

Chicago native, and College of William & Mary alum, Diyez Washington enters the acting fraternity as Nelson in Faux Pas. With a strong interest in filmmaking, this breakout role is a natural transition. So, you know, hold your criticisms until after you’ve witnessed his chops. Diyez can also be seen as the face of the Sir & Madame 2011 Spring Preview Lookbook, and in other ads for the Chicago Boutique. In his spare time you will probably catch him watching a game or engaging in high gossip with his friends, but always with a glass of red wine in hand.

Danielle Parker Resume

dmparker2002@yahoo.com

Professional experience

High Style Marketing – Marketing Specialist                       Sept 2010 – Current

• Develop branding and social media strategies for clients using Twitter, Facebook and YouTube
• Conduct research on various marketing strategies to develop media proposals and increase business development
• Coordinated Common Ground Foundation charity event: handled invite list, increased event attendance through email marketing, handled media check-in for red carpet access, and worked with media during event
• Create media lists and organized press clippings and media placements
• Write and edit press releases, business proposals, & various marketing communication materials such as: bios, media alerts, and website copy
• Conduct client research such as competitive analysis to determine branding and marketing strategies for new clients
• Manage administrative tasks through office organization

StyleAdmirer.com – Writer                                              Dec 2009 – June 2010

• Wrote 500-word monthly articles, fashion trends, designer and boutique snapshots, and conducted interviews on the latest fashion trends and fashion news

AKIRA – Marketing and PR Intern                                     Nov 2009 – May 2010

• Developed media lists and organized client press books
• Drafted media pitches and press releases for fashion accounts
•  Provided event production and behind-the-scenes assistance at AKIRA fashion show events 

Alpaytac Marketing – Junior Account Executive                  Mar 2009 – Oct 2009

• Secured placements in print and online media: Paula Deen’s Christmas, Pink Magazine, YankoDesign.com, Gadling.com
• Drafted media pitches and press releases for various client accounts
• Pitched news daily to media: newspaper, magazine, and online outlets
• Participated in client brainstorm sessions to develop marketing strategies
• Conducted research for client-based projects, including competitive analysis to determine strategic direction
• Built and managed client media lists using Cision

 The Grossman Group – Marketing Intern                           Sept 2008 – Dec 2008

• Coordinated business event generating $120,000 in revenue through multi-channel marketing
• Managed speaking engagement opportunities for Company CEO
• Prepared various materials through printing, laminating, binding, wire-biding for client meetings and planning sessions
• Utilized written communications skills to create engaging copywriting for marketing materials 

Medix Systems Consultants – Sales & Marketing Coordinator  Feb 2007 – Dec 2007

• Coordinated activities for website redevelopment project
• Utilized relationship building skills to enhance client interactions in coordinating sales meetings and product demonstrations with potential clients
• Drafted and designed layout of newsflashes for clients; newsflashes present new product or service information for customers: Microsoft Vista Support, Payer ID Changes
• Drafted RFPs to assist in business development for existing and future clients
• Created markting collateral (generated copy and designed layout) used in capabilities packets

Accomplishments

• Case Study: “Leveraging the Marketing Mix for Success: A Case Study of Jameson Irish Whiskey” published in Roosevelt University’s Perspectives 2011 Publication
• Member of winning team for capstone class IMC campaign competition for ESPNChicago.com
• Bless the Baby – Weekly Newsletter

Technical proficiencies

Wordpress, Prezi (The Zooming Presentation Editor), Tumblr, Mail Chimp, Constant Contact, Twitter, Facebook

Mac and PC proficient; Microsoft Word, PowerPoint, Excel, Publisher

Education          

Roosevelt University – Masters of Science in Integrated Marketing Communications, 2010

Bradley University - Bachelor of Science in Marketing, 2002

Press Release Writing Sample

LOCAL CHICAGO DJ APPLIES WINNING FORMULA AT HOME AND ABROAD

With Innovative Video Mixing Technology and International Experience Fused with the Universal Language of Hip-Hop, DJ 33 1/3 Knows How to Rock a Crowd

 CLASSIC Saturday Nights 

Funky Buddha Lounge

748 W. Grand Avenue  

###

 Born and raised on the Southside of Chicago, Thomas Johnson, a.k.a. DJ 33 1/3 embodies the renegade style of his generation. Using the influences of soul and blues from his childhood, he has cultivated a distinctive sound sets him apart from the rest.  Throughout his career he has been a constant a fixture on the Chicago club scene, maintaining residencies at the hottest spots and opening for major artists. A featured DJ for one of Chicago’s top stations, he delivers his pulsating sound to the masses stateside and abroad. DJ 33 1/3, and emerging giant in the game, is definitely “One to Watch”.

This is Issue 6 of “Bless the Baby”, a newsletter that I created while working as a child care provider. In total I created 22 issues, chronicling the weekly happenings of a baby. The newsletter was sent out to family and friends of the child. I found the newsletter to be challenging and rewarding. I received great feedback and even created an interview series that took place bi-weekly.